The phone retailer GSM Nation, known for re-selling unlocked GSM phones, has decided to dip their feet into the MVNO (mobile virtual network operator) business with their new US Mobile brand. This new wireless provider is being marketed as a cheap cell phone plan with a tiered rate structure similar to that of Ting.
While similar, the main difference between US Mobile and Ting is that while Ting runs off of the CDMA Sprint network, US Mobile runs off of a GSM network which is speculated to be either T-Mobile or AT&T. Regardless, they say that most GSM enabled phones should work with their service.
US Mobile’s rate structure is also similar to Ting, where wireless customers only pay for what they use according to different tier limits on minutes, texts, and data. For example, if you were to use less than 100 minutes, less than 100 texts, and less than 100 MB of data in a month, you would only pay $11 for that month. The lowest tier levels used in this example have the following rates of $3 for up to 100 minutes, $2 for up to 100 texts, and $4 for up to 100 MB of data. There is also a $2 monthly service charge per account.
You can see the US Mobile tiered rate structure below:
Now if we compare this to the Ting rates below, you’ll see some similarities but a few slight one dollar decreases and increases depending on what is being used.
As we can see there are strong similarities between both rate structures. Although US Mobile seems to have decreased its pricing on text messaging while increasing price rates on data usage. This makes sense from a practical business sense since text messages are the cheapest form of data transmission for any wireless carrier.
This is a very interesting new MVNO to come on the market and frankly I’m surprised that no one thought of creating a similar business model to Ting using the GSM network sooner; it almost seems like a no-brainer. It also makes perfect sense for the parent company, GSM Nation, considering that they are already in the GSM phone selling service, so it is certainly complimentary to their existing business.
While this MVNO is still quite new, I’ll be keeping my eye on them, and likely will do a US Mobile review in the near future once we have seen what their first customers have to say about their cheap mobile phone plans.
If anyone reading decides to try US Mobile, please get in touch with me either through my contact form or in the comments below, I’d love to hear about your experience with this service.