This last week, Sprint announced a new loyalty service credit program for existing Sprint customers which would allow them to lease a new iPhone 6 for only $5 per month. As we’ve reported in the past month, Sprint has been very aggressive in their iPhone 6 pricing strategy with one of the cheapest iPhone 6 plans currently, which includes $50 per month for unlimited everything, including 4G LTE.
The current $50 per month Sprint unlimited plan for iPhone 6 shows that the phone itself can be leased for $20 per month which would make one’s total monthly bill come to $70/month without having to enter a contract.
So if existing customers can get the iPhone 6 lease for only $5 per month then you would assume that your monthly total would come out to $55 per month, right? Wrong, this is where they get you. Unfortunately, the Sprint Loyalty Credit doesn’t really reward loyal customers as much as you’d think, although this seems to be true for most of the big telecoms.
You see, the $50 Sprint unlimited plan for iPhone 6 is only offered to new customers, not existing ones. Existing customers who want to take advantage of the $5 per month iPhone 6 lease option would have to stick to the existing plans of $70 or more per month for the unlimited everything plan, making one’s total monthly cost at least $75/month, $5 more than for new customers.
So while Sprint is making a lot of effort to lure in new customers with great deals, it still treats its loyal customers like second class citizens. This is one of my biggest gripes with big telecom companies overall, from Sprint, AT&T, Verizon, and even Comcast. They’re willing to lure you in with special treatment, only to nickel and dime you to death for being a loyal customer… what the hell kind of a business model is that?!
It seems that if you’re an existing Sprint customer who wants to get the better deal on an iPhone 6 plan, you’d have to quit and then sign-up again. Of course, that is a big pain in the ass just to save an extra $5 per month, which is likely what Sprint is counting on.
I haven’t been able to get too much details on the Sprint Loyalty Credit since I’m not a Sprint customer, so if anyone reading who is currently with Sprint could let us know if the reported $5 lease for the iPhone 6 is accurate and what your monthly rate plan options are, please let us know in the comments below.